The PUMA India Recruitment 2025 drive has opened an exciting opportunity for students and recent graduates who aspire to build a career in HR, employer branding, diversity and inclusion, or communications. The company is hiring for the position of Intern – Employer Branding & DEI at its Bengaluru office. This internship is ideal for candidates who want real-world experience in building brand identity, shaping workplace culture, and supporting diversity-focused initiatives within a global organization.
PUMA India Recruitment 2025
| Category | Details |
|---|---|
| Company | PUMA India |
| Role | Intern – Employer Branding & DEI |
| Qualification | Master’s student or recent graduate in HR/Business/Marketing/Communications/Social Sciences |
| Experience | Freshers; prior exposure to HR/branding/DEI is a plus |
| Location | Bengaluru |
| Salary/Stipend | Expected ₹20,000 – ₹30,000 per month |
| Duration | 3–6 months |
Job Overview
The role of Intern – Employer Branding & DEI focuses on strengthening PUMA’s employer value proposition (EVP), enhancing its inclusive culture, and creating engaging content across multiple platforms. The selected candidate will work closely with HR, marketing, creative teams, and external partners to support campaigns, storytelling, events, and analytics.
This internship lasts 3 to 6 months, with a possibility of extension based on performance and business needs. It is a full-time opportunity based in Bengaluru, reporting to the Lead – Employer Branding & Diversity, Equity & Inclusion.
Key Responsibilities
The internship offers hands-on involvement in multiple employer branding and DEI initiatives. Key responsibilities include:
Supporting Employer Branding Activities
- Assisting in creating, curating, and scheduling content for the career site, LinkedIn, Instagram, and internal communication platforms.
- Maintaining consistency of PUMA’s employer brand across job boards, career pages, internal portals, and external communication channels.
- Coordinating talent-attraction campaigns, branding materials, and candidate-experience communications.
Contributing to DEI Projects
- Researching global best practices in diversity, equity, and inclusion.
- Assisting in planning inclusive campaigns, awareness programs, and diversity engagement events.
- Supporting campus initiatives, community outreach, and internal DEI activities.
Analytics and Campaign Insights
- Tracking performance metrics such as social media engagement, candidate feedback, and internal participation rates.
- Preparing insights and recommendations for improving campaigns and communication strategies.
Collaboration & Coordination
- Working closely with recruiters, HR business partners, the design team, and external vendors.
- Managing logistics and coordination for events, employee storytelling projects, and branding activities.
- Helping maintain content calendars, updating databases, and supporting documentation tasks.
Creativity & Innovation
- Bringing fresh ideas for employer branding, employee testimonials, visual designs, and DEI activations.
- Supporting the creation of videos, photos, and basic visual assets using tools such as Canva.
This role is ideal for someone who enjoys creativity, storytelling, social-media content creation, and people-centric projects.
Skills Required
To succeed in this internship, candidates should possess:
- Strong written and verbal communication skills in English.
- Creativity and the ability to generate ideas for social media and internal communications.
- Basic design or editing skills (Canva, photo/video editing tools preferred).
- Proficiency in Microsoft Office and familiarity with social platforms like LinkedIn and Instagram.
- Good organizational abilities, time-management skills, and attention to detail.
- A collaborative mindset with the ability to work with diverse teams.
- Curiosity and willingness to learn about employer branding and DEI concepts.
- Basic analytical skills to interpret engagement metrics.
PUMA also encourages applications from individuals with lived experiences that contribute to a stronger DEI perspective.
Why Join PUMA India?
This internship offers a rare opportunity for freshers and early-career individuals to work directly with a global brand. Here’s what makes PUMA’s Employer Branding & DEI internship unique:
- Exposure to a world-class HR and branding environment in a leading sportswear company.
- Hands-on experience in shaping PUMA India’s EVP and inclusive culture.
- Direct involvement in social-media campaigns, content development, DEI events, and employee engagement.
- Mentorship from experienced HR and communications professionals.
- Opportunities to strengthen skills in branding, storytelling, analytics, design, and project coordination.
- A strong foundation to launch a career in HR, branding, DEI, communications, or marketing.
For freshers seeking PUMA recruitment 2025, internship openings, or off campus drive opportunities, this role offers a powerful career start.
Salary Details
The salary or stipend for this internship has not been disclosed by the company. Compensation typically varies based on internal policies and market standards for HR internships in Bengaluru.
Hiring Location
The position is based at PUMA India’s local office in Bengaluru. Candidates must either be located in Bengaluru or be willing to relocate for the internship duration.
How to Apply
Eligible candidates can apply directly through the PUMA Careers portal by submitting their resume and a short cover letter explaining their interest in employer branding and DEI. Applicants may also include samples of related work such as social media content, visual designs, or event contributions.
PUMA Apply Link : Click here
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About PUMA India
PUMA is one of the world’s leading sportswear brands, known for its commitment to excellence, creativity, and innovation. With a global presence and a strong market in India, PUMA continues to invest in building a vibrant, inclusive, and purpose-driven workplace. The company values agility, collaboration, and individuality—qualities reflected in its SPEED & SPIRIT philosophy, which guides employees to be driven, vibrant, and authentic.
Working with PUMA offers exposure to a global brand culture, cross-functional collaboration, and opportunities to contribute to meaningful projects across HR, marketing, communications, and DEI initiatives.
