Paytm is hiring for the position of Business Analyst – Paytm Ads in Noida, Uttar Pradesh. This is a full-time, on-site opportunity in the Analytics team. The role focuses on product analytics, business intelligence, SQL-based data analysis, campaign performance, and data-driven decision-making.
Candidates with a B.E./B.Tech qualification and relevant experience in Product Analytics, Business Strategy, Management Consulting, Sales Analytics, or Marketing Analytics can apply for this opportunity.
Paytm Recruitment 2026
| Company | Paytm |
|---|---|
| Job Role | Business Analyst – Paytm Ads |
| Department | Analytics – Paytm Ads |
| Qualification | B.E./B.Tech |
| Location | Noida, Uttar Pradesh |
| Work Mode | On-site |
| Job Type | Full-time |
| Salary | Not Disclosed |
About the Business Analyst Role
The Business Analyst – Paytm Ads will be responsible for supporting data-driven decision-making across the Paytm Ads platform.
The role involves working closely with Product, Data Engineering, Sales, and Operations teams. The candidate will analyze product performance, user behavior, campaign results, and business metrics to identify opportunities for growth and improvement.
The position requires strong SQL skills and an understanding of product analytics, marketing analytics, experimentation, funnels, and business intelligence.
Key Responsibilities
The selected candidate will be responsible for:
- Building and maintaining automated dashboards and BI reports.
- Tracking product and revenue-related metrics.
- Writing advanced SQL queries for large-scale data analysis.
- Analyzing product usage and customer behavior.
- Studying funnels, retention, and feature adoption.
- Identifying opportunities for product and business growth.
- Conducting A/B testing and cohort analysis.
- Performing customer segmentation.
- Measuring product and advertising campaign impact.
- Tracking digital marketing metrics such as CAC, ROI, CTR, and conversions.
- Translating business and product questions into structured analysis.
- Providing actionable insights and recommendations to stakeholders.
- Working with Product, Data Engineering, Sales, and Operations teams.
Educational Qualification
Candidates should have a B.E./B.Tech degree from a reputed engineering institute.
The job description does not mention a specific graduation batch requirement.
Experience Required
Paytm is looking for candidates with experience in one or more of the following areas:
- Product Analytics
- Management Consulting
- Business Strategy
- Sales Analytics
- Marketing Analytics
The job description does not specify an exact number of years of experience.
Skills Required
Candidates should have strong analytical and technical skills, particularly in SQL and business intelligence.
Key skills include:
- Advanced SQL
- Product Analytics
- Business Analytics
- Marketing Analytics
- Data Analysis
- A/B Testing
- Cohort Analysis
- Segmentation
- Funnel Analysis
- Product Metrics
- Marketing Metrics
- Business Intelligence
Candidates should also have experience with BI tools such as:
- Superset
- Tableau
- Power BI
- Looker
Knowledge of digital marketing platforms such as Google Ads and Meta Ads Manager is also required.
Experience in AdTech or MarTech ecosystems is preferred but is not mandatory.
Key Metrics and Analytics Areas
The role requires candidates to understand and analyze different business and marketing metrics. These include:
CAC: Customer Acquisition Cost, used to measure the cost of acquiring customers.
ROI: Return on Investment, used to evaluate the effectiveness of business or advertising investments.
CTR: Click-Through Rate, which measures the percentage of users who click on an advertisement or link.
Conversions: Measures the number of users who complete a desired action after interacting with a campaign or product.
Candidates may also work with product funnels, retention metrics, feature adoption, and customer cohorts to identify business opportunities.
Work Location and Job Type
The position is based in Noida, Uttar Pradesh.
This is a full-time, on-site employment opportunity. Candidates selected for the role will be expected to work from the office.
Salary Details
Paytm has not disclosed a specific salary or CTC for the Business Analyst – Paytm Ads position.
The compensation will depend on the candidate’s profile, experience, skills, and the company’s compensation structure.
How to Apply for Paytm Recruitment 2026
Apply Link : Click Here
Interested and eligible candidates can apply for the Business Analyst – Paytm Ads position through the official Paytm careers platform.
Before applying, candidates should make sure their resumes clearly highlight relevant experience in SQL, product analytics, business analytics, BI tools, marketing analytics, experimentation, and data analysis.
Candidates with experience in tools such as Tableau, Power BI, Looker, or Superset can highlight these skills in their resumes.
Final Summary
Paytm is hiring for the Business Analyst – Paytm Ads position in Noida, Uttar Pradesh. The role is a full-time, on-site opportunity focused on product analytics, business intelligence, SQL, advertising performance, and data-driven decision-making. Candidates with a B.E./B.Tech degree and relevant experience in Product Analytics, Business Strategy, Management Consulting, Sales Analytics, or Marketing Analytics can consider this opportunity. Strong SQL skills, knowledge of BI tools, product analytics, experimentation, and digital marketing metrics are important for this role.
